Working in his North London bedroom, Daniel Miller, aka the Normal, created "T.V.O.D." and "Warm Leatherette", the two sides of his self-released debut single as the Normal.
The Normal's sound was electropunk. "Warm Leatherette" especially - all harsh stabs of analog-synth distortion and dispassionately perverse lyrics about the eroticism of car accidents, via Ballard's Crash - could hardly have been further from the floridly romantic keyboard synth arpeggios of prog rock.
The single did unexpectedly well, selling thirty thousand copies, and inadvertently turned Miller into the CEO of his own record label. Mute Records was the name he'd put on the back of the single, along with his home address. Many people assumed Mute was a proper record label specializing in weird electropop. Within a week of the release of "Warm Leatherette" all kind of peculiar demo tapes started arriving in the mail.
The Normal - Warm Leatherette - 1978
The Normal - T.V.O.D. - 1978
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