Teenagers growing up in Solihull - a middle class suburb on the edge of the Midlands industrial city Birmingham - Swell Maps were a gang of friends centered around two brothers who hated their given surname (Godfrey) so much they renamed themselves Nikki Sudden and Epic Soundtracks.
Pooling their savings and borrowing some from the Godfreys' parents, Swell Maps pressed two thousand copies of their debut, "Read About Seymour". Released on the group's own label, Rather, the single is often said to be about Seymour Stein, founder of the New Wave-friendly U.S. label Sire, who'd signed Talking Heads and the Ramones.
Actually, the title refers to a totally different Seymour Stein, this one known as "the king of mods" in 1960s England. The lyrics, though, were composed in cut-up fashion.
Swell Maps - Read About Seymour - 1977
Swell Maps were obsessed with war, but in a whimsical and boyishly innocuous way. "Then Poland", "Midget Submarines" and "Ammunition Train" drew on military history (especially the Spanish succession wars of the early eighteenth century) and the boys' adventure story character Biggles, also a fighter pilot.
Swell Maps - Midget Submarines - 1979
Swell Maps - Ammunition Train - 1978
The Maps also loved Gerry Anderson's marionette TV shows of the sixties, Thunderbirds and Stingray. A Stingray episode provided the title for Swell Maps' debut album, A Trip to Marineville.
Along with their pals the Television Personalities, Swell Maps invented a whole strand of postpunk that made a fetish of naiveté, characterized by weak vocals, shaky rhythms, rudimentary droning basslines and fast-strummed discords. For believers, much more than the "sped-up heavy metal" that was first-wave punk, this was the true realization of the here's-three-chords-now-start-a-band ethos - except some of the groups didn't even have three chords.
"It took me two years to learn two chords", Sudden told NME. "I can't even see ourselves becoming polished, note perfect and all that. We hardly ever rehearse - about once every six months".
Fervent amateurists, Swell Maps believed bands got ruined when they depended on playing gigs and releasing records in order to make a living. One of the reasons the group split, shortly before the release of their second album Jane From Occupied Europe, was that they were becoming too successful, with a tour of America looming.
Many of the groups in Swell Maps' wake, though, went a step further and equated amateurism with amateurishness, the deliberate avoidance of anything that smacked of professionalism or slickness. From the liberating declaration that "anyone can do it", DIY became a confining injunction to sound like anyone can do it.
Swell Maps were always more expansive and experimental than this: for every frantic racket such as "Let's Build a Car", there was an eerie metallic instrumental, such as "Big Empty Field", clangorous and full of cavernous hollows, the missing link between Neu! and Sonic Youth.
Swell Maps - Let's Build a Car - 1979
Swell Maps - Big Empty Field - 1980
