In the summer of 1979 Virgin released Some Product: Carri On, a hastily assembled album of Pistols radio interviews, complete with a cover depicting imaginary Sex Pistols spin-off merchandise - 'Fatty Jones' chocolate bars, a 'Vicious Burger', a Sid action doll complete with coffin.
The Pistols' manager Malcolm McLaren ended up half-heartedly managing a London band called Adam & The Antz. Adam was an ex-art-school punk who'd built up a devoted cult following with mildly kinky songs like "Whip in my Valise" and "Beat My Guest".
Adam & The Antz - Whip in my Valise 1979
Adam & The Antz - Beat My Guest 1979
But the singer also had a mind of his own, and McLaren flinched from the prospect of dealing with another Johnny Rotten. Sensing that the band would be far more malleable, he connived with the Antz to sack their leader, and at the end of 1979 he gave Adam the bad news at a rehearsal.
McLaren proposed the new band, now called Bow Wow Wow, as a victory over Thatcherism. Rather than take the obvious post-punk path and bemoan mass unemployment, though, he mischievously framed the absence of work as liberation rather than affliction. Bow Wow Wow's "W.O.R.K. (N.O. Nah NO! NO! My Daddy Don't)" declared, 'Demolition of the work ethic takes us to the age of the primitive'. Going to school was pointless because its function (socializing youth for a life of labour) had been outmoded. 'T.E.K. technology is DEMOLITION of DADDY/Is A.U.T. Autonomy', goes the chorus chant, taking the Situationist fantasy of automation enabling a utopian future of perpetual play and updating it for the microchip era.
Bow Wow Wow - W.O.R.K. (N.O. Nah NO! NO! My Daddy Don't) 1981
Again, this attitude put McLaren ahead of the curve: Wham! rode exactly this carefree/careless attitude to fame a few years later, with the pro-dole "Wham Rap!" (a rewrite of "W.O.R.K.", essentially) and the sunshine anthem "Club Tropicana".
Wham! - Wham Rap! (Enjoy What You Do) 1983
Wham! - Club Tropicana 1983
McLaren penned lyrics praising cassette piracy and got the ex-Antz to write Burundi-rumbling backing music. But in July 1980, despite getting acres of press and hours of radio play, the debut single "C-30, C-60, C-90 Go!" stalled just outside the Top 30.
Bow Wow Wow - C-30, C-60, C-90 Go! 1980
In the meantime, in the winter of 1980, Adam Ant's singles "Dog Eat Dog", "Ant Music" and "Kings of the Wild Frontier" smashed their way one by one into the UK Top 10. Adam's sheer self-belief lent a weird sort of conviction to ludicrous lines like 'Don't tread on an ant/He's done nothing to you/Might come a time/When he's treading on you'.
Adam & the Ants - Dog Eat Dog 1980
Adam & the Ants - Ant Music 1980
Adam & the Ants - Kings of the Wild Frontier 1980
Adam's zenith came with "Prince Charming", his September 1981 UK chart topper, and one of the strangest hit singles ever. Its keening coyote-yowl melody resembled a Native American battle cry; the beat lurched disconcertingly, a waltz turning into an aboriginal courthship dance. For the video, Adam glides between a series of arrested poses, frozen tableaux of defiance and hauteur that weirdly anticipate 'vogueing', the New York gay underground's form of competitive dancing inspired by photo spreads in fashion mags. At the end of the video, Adam impersonates a gallery of icons - Rudolph Valentino, Alice Cooper, Clint Eastwood, Marlon Brando. Song and video both expose a certain empty circularity to Adam's neo-glam idea of reinventing yourself: imitate me as I've imitated my heroes. The chorus is oddly brittle and defensive ('Ridicule is nothing to be scared of') while the ultimate message - dressing up in fancy finery as a way of flaunting self-respect - feels distinctly trite.
Adam & the Ants - Prince Charming 1981
"Prince Charming" ultimately suggested that Adam's destiny was to run through history's wardrobe until he ran out of heroic archetypes. He'd already done highwaymen with the previous number 1 single, "Stand and Deliver".
Adam & the Ants - Stand and Deliver 1981
In the video for "Ant Rap", the next big hit from the Prince Charming album, he dressed up as a knight in shining armour.
Adam & the Ants - Ant Rap 1981
No comments:
Post a Comment