The label's first release,
A Factory Sample, was a double EP packaged in glistening silver. "It just seemed so special", says Paul Morley, who was NME's Manchester correspondent at the time. "The fact that it was so beautiful looking showed the possibilities of what could be done, and it showed up the London record industry for being so boring".
Soon Factory was outdoing Fast Product's collectible
Earcom samplers and bizarre packages like
Quality of Life by bringing a Marcel Duchamp-like absurdism to their catalog. Numbers were assigned to anything and everything: pipe dreams, whims, unrealized projects, movies that were never finished or never started.
Fac 8 was a menstrual egg timer proposed by Linder but never actually constructed. Fac 99 was a dental bill for Factory codirector Rob Gretton, who'd had his molars reconstructed. Fac 61 was a lawsuit from the label's former house producer Martin Hannett.
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